Sunday, January 12, 2014

Millennium's Bold Dance Single 'When We Walk In The Place' Generates Global Buzz, By Werner Caspar



 
It was just an ordinary day for Millennium in Los Angeles. I was sitting across the table with my pen and pad. Stryker was sipping his coffee reading the Wall Street Journal and Sapphire was thumbing through emails on her Android phone. The breakfast table was littered with the wreckage of pancakes, scrambled eggs, bacon and fruit. Suddenly Sapphire shrieked causing Stryker to spill his coffee and momentarily bite his lip in mild irritation. "Newswire wants to feature us in an article!" she gushed excitedly. "And it's titled..." She paused for dramatic effect. "The Sultans of Swag!". Stryker shoveled more pancake into his mouth, took a big swig of coffee and looked up with a grin. "Cool!"

Like I said, it was just another day for Millennium, the innovative pop duo out of Los Angeles, California that is quickly generating a buzz for some good reasons. First, Millennium has a look that turns heads. Even on an off day, Stryker is typically seen with a fur on his shoulders, high-tech goggles, spiked wristbands and giant black combat boots. Sapphire, is often spotted in a tight metallic silver dress with white fur boots and lots of bling (sapphires of course). Secondly, they write, compose and produce all of their own music. While Stryker will insist that the music they create is derivative, drawing upon the work of his favorite artists from decades past, it does feel like a breath of fresh air in the stagnant mire of pop music. The truth about Millennium is this:  The two live in a sphere that few of us could fathom or understand- a combat zone of beats, fashion and original music. It occupies their every thought and word from the moment they sit down to breakfast to discuss strategy to the moment they retreat from the studio late at night. Millennium is a force to be reckoned with, gifted with great songwriting ability and an unusual ambition to express their life experiences through music.

Millennium's first single "When We Walk In The Place" is the perfect opener. It's a bold and slightly narcissistic dance song about the importance of embracing one's own personal style- at first listen. However, I'm convinced that in a society that is becoming increasingly homogeneous and creativity disinclined, the seriousness of the song cannot be dismissed. Curious to know the real inspiration behind 'When We Walk In The Place', I asked Millennium if my alternate impression was correct. Both exchanged nervous glances, seeming uneasy that such a critical interpretation should arise. "Honestly, we weren't thinking that deep when we wrote it. It's actually a song that ran through my mind when we'd walk into a restaurant, bar or club. It's completely self-centered and comical. I think that'll come through in the music video." So what's the video about? "Well, you'll have a to wait a couple weeks to see, but basically we're just swagging across the city running errands, getting coffee, going to the drugstore, dry cleaners, gas station..." Okay, that all sounds rather tame. But that's probably exactly what they want me to think. This duo doesn't do tame so there's bound to be a catch. 


What's swagging? "Swagging is what people first started calling our walk when we started filming the video. It's pimp walking with swagger, or  Swagging for short. It garnered enough laughter on set that we decided to film an entirely separate video "Swagging In L.A." which features ordinary Los Angeles residents doing their version of swagging.  It really is quite entertaining." Swagging? Hmm, is it a bit like this? I ask the question while beginning a faltering limp across the living room floor that sends both Stryker and Sapphire into a fit of laughter. "You've got it brother. You're swagging!" 

Judging by the writeups Millennium is receiving in Newswire, Avant Garde, Source One and others, in response to their first single, Millennium is seriously swagging too. The new dance club hit can be purchased here on:

iTunes 





  







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